The theme was East End Icons, and the public was invited to nominate and vote for men that represented the spirit of Riverdale for a fundraising calendar– the brainchild of Rachel Conduit and Bruce Dawson, owners of local watering hole The Avro.
The votes came in, the winners decided, and scheduling of photo shoots began in early fall. We had only a couple of weeks to shoot 15 locations with often only minutes of our winners time. We knew that several shots would be at night or in dark spaces, so for control and to add a touch of toughness, I decided to bring the hard light kit. We had no budget for photo assistants to help shlep tho, so I packed as light as one could of my own hefty gear, and at a strapping 6ft-something Bruce acted as my trusty Sherpa and art director throughout. Bruce man, you rock.
We worked fast and hard and I even managed to lose my voice during the whole thing. Here they are.